I came across some interesting applications to analyze the content of the tweets using common #tags

• Analysis of the emerging themes from #henleykm tweets http://tweetmotif.com/#%23henleykm using Tweetmotif
• Sentiment analysis of #henleykm tweets using Stanford graduate application Twitter Sentiment http://twittersentiment.appspot.com/search?query=%23henleykm

Here at Surepoint we are going to continue to research this area. In the meatime do let us know if you have used or developed applications for analysing tweets based on common #tags.

Watch in pop-out window driven by Apture.

How to access the statistics and data

Visit a video on YouTube e.g. NHS Choices Chage4life video

If the owner of the video has chosen to make the statistics and data public you will see a link to Statistics & Data. This will reveal data such as below

However as the owner of a video you get to dig even deeper into the statistics and data. Click on the link to More Insight Statistics

This will load the screen below which gives you access to detailed reporting with adjustable time range selection. This offers a whole range of reporting tools including:

• A chart of views over time
• Demographics information about who is watching the video
• A visual color coded map showing the countries your video was viewed in
• The popularity of the video relative to those of other uploaders